Visual identity of the Municipality of Milna

The visual identity of a city or town is often the first contact we have with a place, which associates and encourages us to visit, get to know it, and experience it. A logo is never just information, it is a visual harmony of past and present, information and atmosphere, people and space, values and the context in which values are created.
Peace, safety, harmony, beauty, natural bays - the atmosphere of the old Mediterranean, are certainly the first impressions of anyone who visits Milna.

The story of its seafaring and maritime culture is unique and worth getting to know. Famous sailing ships were built in Milna, including the bracera, the pride of Brač shipbuilding. This wooden coastal sailing ship for transporting cargo was named after the island of Brač (Italian: Brazza), where it was mentioned as early as the 15th century. Therefore, the form of the logo, based on heraldry, is understandable and goes back to the deep past, and the meaning of protection is more than justified, this is about the safest port in the central Adriatic. The bracera is therefore not only a symbol of what is being protected; it is a symbol of the history of the place from which many seafarers, ships, sailors set sail into the world...

The typography is visually unique and memorable, but what is hidden in it are the beams of the slipway on which the ship was built. This is the story of a place, and every place is a story, visually summarized, so that it leaves an impression on the observer at first glance and encourages him to figure it out.

A recognizable logo, symbol, mediates value and uniqueness, value that is hidden right there, in that place and expresses its particularities in relation to another place, facilitating communication on multiple levels.
For anyone who knows or gets to know Milna, the visual identity will arouse curiosity to learn about the deepest and truest values of Milna. Values that the people of Milna are rightly proud of.

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Did you know?

  • Milna is a Croatian word, meaning a shallow, sandy or muddy bay, a harbor.
  • The poet Petar Hektorović, who in 1556 sailed from Stari Grad on Hvar with two fishermen to Nečujam on Šolta, wrote in his work "Fishermen and Fishermen's Complaint" that they reached the end of the island of Brač: "Where the Sulet (Šolta) Brač does not stop for a moment..."“
  • At the beginning of the 15th century, the western part of the island of Brač was divided administratively and ecclesiastically into two parishes: Nerežišća (which had a purely Croatian population) and Donji Humac (where the remaining old Romanesque population lived).
  • Since the 15th century, Dalmatia has had many rulers, and Brač has been under several administrations. First, the island was ruled by the Neretvans, then by the Croato-Hungarian and Bosnian kings, after them by the Venetians, Russians and French, then by the Austro-Hungarian Monarchy and, until the establishment of the independent Republic of Croatia, by the former state of Yugoslavia.
  • Sailing in Milna began to develop in 1873, when Milna shipbuilders built the sailing ship Celestial Empire for Frano Bonačić from Milna, which was also the first yacht in Dalmatia.
  • The school in Milna has existed since 1834, and perhaps even before that recorded year, as a private school for children from wealthy families. It officially began operating in the 1848/1849 school year as a two-class boys' elementary school in the private house of the Buzolić family in an area called Pantera.
  • Milna shipbuilders were known and respected throughout the world. Members of the Bonačić-Dorić family from Milna built the largest shipyard in Chile (Punta Arenas).
  • The Milnarska harbor has been mentioned since ancient times as a good shelter for ships during sea storms. It is also famous for having owned hundreds of large and small ships that sailed between our and the Italian coasts, and many sailed as far as Africa and across the oceans.
  • At the end of the 19th century, Milna produced 20,000 ha of wine and 3,000 ha of olive oil annually.
  • Almost all parish churches on Brač were built in the 18th century.
  • The first water in Milna, by all accounts, dates back to Illyrian and Roman times. If you want to research the origin of the settlement, you should look in the area of Studenac, or rather the brackish well in the extension of Pantera Bay.
  • Some believe that the name Milna dates back to the ancient Romans, who called the bay in which Milna was founded Mille navis or "harbor of a thousand ships".
  • The first road tunnel on the island of Brač was built in the area of the Milna Municipality at the Korito location. The tunnel is 190 meters long and was opened to traffic on October 13, 2020.